NIKE AIR MAX AD
A nostalgic take on NIKE, inspired by commercials and games from the 90’s-early 2000’s.
OVERVIEW
For this independent Nike spec campaign, I wanted to combine some of the visual aesthetics that shaped my childhood from the late 90’s-early 2000’s, and turn it into a commercial with themes of upbringing and remembering where you come from.
I wanted this to feel like Nike was a brand that you grew up with by tapping into the visual language that millennials are familiar with.
Teasers
CHOOSE YOUR KICKS
Inspired by classic PS1 game menus, the teasers are designed to give the viewers the experience of selecting sneakers as if selecting a character in a Playstation 1 video game.
It builds up to the IG reel that reveals the specific air max sneakers that will be the “star” of the commercial.
Walk a Mile in My Shoes
The final ad reflects a visual journey of my own upbringing, featuring landmarks that were influential to me being a Queens NYC native.
PRODUCTION EXECUTION
I combined practical product photography, animation, and AI-assisted workflows.
The sneakers were photographed against a green screen, while the environments were sourced from existing stock footage. From there, I used AI tools to remove unwanted objects and people, adjust image perspectives, and upscale lower resolution assets to 4K for more flexibility in post.
These elements were then brought together through compositing in After Effects.