Collectability - Patek Philippe’s Trusted Education Platform
OVERVIEW
Collectability is an award-winning retailer serving a highly informed audience of vintage and pre-owned Patek Philippe collectors. Prior to my involvement, the brand’s content consisted of inconsistent video output and an audio-only podcast, limiting their ability to visually educate their audience and showcase product expertise.
The opportunity wasn’t just to make videos but to create a reliable production pipeline that could support product education, brand authority, and long-term audience engagement.
PURPOSE
The video podcast and product education series established a consistent presence for Collectability, strengthening brand authority and creating a reliable content foundation for educating collectors. The format continues to support product storytelling while reinforcing trust and expertise within a niche audience.
PROJECT ROLE:
Creative Director
Head of Video
Producer