SETS, REPS, & SIDEQUESTS Podcast - Making the fitness journey fun.
OVERVIEW
Sets, Reps, and Sidequests is a fitness and lifestyle podcast built around real conversations between a fitness coach and his client about the fitness journey. I developed the show's visual identity, production system, and on screen language from the ground up, designing everything from the graphics package and animations to the shooting format and segment structure, including the recurring "Side Quests" segment designed to shift the energy mid episode and keep the format from going stale.
PURPOSE
We built the podcast as a show that looks and feels like it has a full production team behind it. Rather than making a traditional conversational podcast, the approach was to make it feel fun, approachable, and connect with a millennial audience looking for simple solutions as they adapt to a healthier lifestyle.
The goal is a production system that's repeatable, scalable, and ready for sponsors and collaborators when the show grows into them.
PROJECT ROLE:
Creative Director
Head of Video
Producer