OVERVIEW

While I supported Dapper Dan across several creative campaigns, the launch of his capsule collection with Gucci started it all. This campaign required balancing cultural legacy with modern digital storytelling to drive awareness, and engagement around the pop-up release.

The iconic collection featured outfits that sold a certain attitude, tone, and style that had yet to be captured with his brand. These campaigns act as a visual representation of Dap’s legacy while generating buzz for his latest announcements.